In 2018, we developed the first “Konferea” campaign for the hotel and conference chain Svenska Kulturpärlor. A way to increase conference sales during January, February and March. With a 50% discount on conference packages, the concept was an immediate success. Each year, the campaign has taken on different forms.

In the latest campaign, we get to know three conference bookers who, in different ways, are trying to do their job when they find out they can book a conference for half price.