Creating significant changes in people’s behavior requires time and persistence. Long-term and strategic brand building doesn’t happen overnight. For us, it’s essential to ensure that we deliver in alignment with both previous campaigns and the very essence of the brand. That’s why we’re especially proud to be part of the campaign initiated by Nyköping Municipality back in 2001 – originally called “Live in Nyköping” – a campaign that continues to draw people to our hometown.
Today, with its distinctive imagery, the campaign embodies “Nystadslivet,” (“The life in your new city”) a simpler way of life where work and leisure harmonize. Under our direction, the campaign has both returned to its roots and evolved. Sometimes this means painting the world’s longest hopscotch grid in Nyköping harbor; other times, it’s about filling the subway with messages encouraging people to leave the stress of big-city life behind. We’ve reintroduced playful visuals while grounding them in meaningful stories, putting people who have recently moved to Nyköping at the center.
Welcome to Nystadslivet!