With the aim of highlighting unique product benefits in an exciting and relevant way, we have created the Youtube success Up to Proof together with Scania Sweden. A program series where followers get to meet truck expert Joar Turesson as he subjects Scania’s latest models to tough tests.
In order to provide clear value to customers, we work to create an honest and transparent picture, while at the same time providing moments of tension to drive the drama forward. The result is a program series that is appreciated by both rational decision-makers and inveterate truck nerds.
“How fast can you reverse a truck?” “How steep can you start with a V8?” “How quiet can you maneuver with the new electric truck?” These are just some of the questions that the programs delve into. Product benefits are dramatized and showcased in a new way that builds more fans for an already incredibly strong brand.
The series currently has almost half a million views and we continue to develop the concept in new episodes.