To showcase unique product benefits in an engaging and relevant way, we collaborated with Scania Sweden to create the YouTube hit ”Upp till bevis” (To the test). This video series introduces viewers to truck expert Joar Turesson, who puts Scania’s latest models through rigorous and exciting tests.
Our goal is to deliver clear value to customers by crafting an honest and transparent portrayal of the products, while also incorporating moments of tension to enhance the drama. The result is a video series that resonates with both rational decision-makers and dedicated truck enthusiasts.
“How fast can you go in reverse with a truck?” “How steep of a slope can you start with a V8?” “How quietly can you maneuver an electric truck?” These are just a few of the questions explored in the series. Product benefits are dramatized and presented in a fresh way, earning new fans for an already iconic brand.
With nearly half a million views so far, the series continues to grow as we develop new episodes and expand the concept.