Visualizing the future requires constant new approaches. Involving your target group in your vision is crucial to whether it will be achieved or not. This requires both new and inclusive solutions.

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To encourage more people to participate in the citizens’ dialogue for Oxelösund municipality’s new master plan, we used VR. By creating visionary experiences in 360, we were able to provide possible images of what Oxelösund could look like in 2030.

The campaign created awareness and engagement in target groups that were previously difficult to reach. In addition, the campaign received attention in both the trade press and local media and strengthened the municipality as an innovative organization. Now all that remains is to wait until 2030 to see what becomes a reality!