Welcome Linnéa

We welcome Linnéa Millberg to us at You Are Here. Linnéa has a background as a consultant manager at Actus People and Ryska Posten. With us, she will strengthen the team as a production manager.

Today for tomorrow

To rebrand the financial advice market, we went to the very heart of what the industry delivers. The conclusion we drew was that clients always want to get more out of tomorrow. From that, the brand was born. A strong new player that promises to deliver "More of Tomorrow".

Regi

Let’s brag a little about “Excellence in Customer Relations”

We are super excited to announce that we have received the Regis Excellence in Customer Relations award for 2023-2024! What does it mean? Well, it shows that our customers are satisfied (ratings above 8 out of 10!) and that they are happy to recommend us to others (NPS above 50%). It is simply proof of our efforts to build close and long-term customer relationships.

For you as a customer, this means that you work with an agency that really cares about you, your business and your results. We listen, develop and strive to deliver that little extra that makes a difference. For us as an agency, this is important because we are convinced that close collaboration is a recipe for great things. We form common insights and share knowledge that ultimately leads to more successful communication. Thanks for letting us brag a little.

Do you know a Mats?

In the latest campaign for the hotel and conference chain Svenska Kulturpärlor, you get to know conference buyers Joakim, Lena and, yes, Mats. How they handle conference bookings differs slightly. And if you know someone like Mats, give them a hug – because it’s not always easy to be like Mats.

See all movies

An Inviting Invitation

A thoughtfully planned and enjoyable event loses its value if no guests attend – and that’s something we’re here to prevent. To attract Happy Home’s customers, we crafted a targeted invitation designed to capture the spirit and tone of the event.

Hello Swedish Association for Hunting and Wildlife Management!

We are proud to welcome our latest client, the Swedish Association for Hunting and Wildlife Management (”Svenska Jägareförbundet” in Swedish), with whom we are conducting extensive branding work. In addition, we support them with everything from membership mailings to social media management.

Founded in 1830, the Swedish Association for Hunting and Wildlife Management is Sweden’s oldest and largest wildlife conservation organization, boasting over 150,000 members. Established to strengthen the game populations of the time, the association now works to promote long-term sustainability in hunting, wildlife conservation, and biodiversity. Their mission includes ensuring species-rich and viable game populations within a sustainable ecosystem.

To raise awareness about the scope of their activities, You Are Here has been entrusted with leading their branding efforts. “The branding work helps employees and elected representatives align towards a shared goal while strengthening the organization’s position and fostering growth. It also enhances their employer brand, attracting new talent to the association,” says Johanna Fahlén, Art Director at You Are Here.

Read more about the Swedish Association for Hunting and Wildlife Management!

Our Most Important Customer is the Customer’s Customer

Highlighting satisfied customers is a crucial part of building a strong and credible brand. That’s why we’re especially delighted when we have the opportunity to capture real-life stories from those who use our clients’ products and services.

– When we create testimonials for Scania, we get to meet amazing people across the country. Sometimes it’s in the peaks near Vilhelmina, sometimes in the fields of Öland, and sometimes even in a freezer at Gullmarsplan. No matter the setting, it’s always rewarding to showcase people, says You Are Here’s photographer Daniel Gadd.

Above, we share a glimpse of some of the testimonials we’ve created, focusing on the customers of Scania Sweden.

See the customer case about Bäckströms TrafikSee the customer case about Mörbylånga ÅkeriSee the Renall case study

From complex flows to simple visualizations

Sometimes we deal with long streams of information that the client wants to present as easy-to-understand and clear infographics, which can be a bit tricky!

Region Sörmland wanted to create easy-to-understand infographics for the digital book’s path from author to user. The result was interactive buildable infographics in Genially.

– It’s always fun when you get to test new tools together with the customer – and even more fun when the results exceed expectations,” says Lina Lundegård.

A profile that stands out

For the recurring event Fredagspepp, we have created a graphic expression based on a positive sticker feeling inspired by how we interact in a peppy way in social media. Fredagspepp is an event run by Företagarna, the municipalities of Oxelösund and Nyköping, Region Sörmland and Sörmlands Sparbank.

Don't miss the next Friday Pepper on Friday, March 24!

Nystadsliv – Behind the scenes

How do you fill a rowing boat with 3,000 balloons? How many sparklers does it take to light up a wheelbarrow and how do you get a family to balance on stilts at the top of a mountain?

Check out our behind the scenes video here

Introducing Luca & Toni

Sweden’s newest restaurant chain – Luca & Toni – is starting to take shape. With an innovative pizza concept and a launch in Norrköping and Jönköping, ambitions are high. Creative advertising, clear profiling and storytelling in SoMe lay the foundation for a strong brand. And who doesn’t want to know more about the pizza brothers from Sicily who started a restaurant on Mulberry Street in New York in the 1930s?

The world’s smartest service contract?

The end of 2022 saw the broad launch of the world’s most modern service contract for heavy vehicles. Inspired by how product launches are conducted globally, films, events and digital advertising were created for a brand new service product.

Visit scania.se/service360

Nominees for Agency of the Year!

We are proud to be nominated for Agency of the Year! The competition is organized by Regi and is based on a customer satisfaction survey. In total, almost 2000 communication buyers have evaluated their agency relationships and 250 agencies have been evaluated in Sweden. The competition will be decided with a gala at Cirkus in Stockholm on February 8. Fingers crossed!

Article about the agency in SN

Sweden 500 years!

We are proud to be part of the celebration of the 500th anniversary of Gustav Vasa’s coronation in 2023. The Sweden 500 Years project depicts historical events in Sweden’s history in the form of 70 unique works of art. Curious? Join in and participate too!

Read more at Sverige500ar.se

New town life inspires

As an agency, we are proud to have taken over the baton and continue the Nystadslivs concept in a new campaign. Of course, we are passionate about attracting skills and people to our home municipality with the help of really strong stories! Many thanks to our local photographer Björn Dahlgren, the town’s local singer-songwriter talent GRIM and all the fantastic people we had the honor of portraying!

Nystadsliv.se

Launch of NIO in Sweden

Over the past few months, we have been working to prepare the launch of a new premium brand on the Swedish car market. A warm welcome to NIO – the next generation of electric cars!

Launching

Home from Elmia

At the end of August, a team from the agency visited the Elmia fair to document Scania Sweden’s efforts at the fair. The work of producing content for the stand has been going on for months, but there is nothing like seeing how new launches and communication efforts are received by the target groups in reality!

Welcome Johanna!

We welcome Johanna Åkerman to the agency. Johanna comes most recently from Nyköping municipality where she worked with destination development and will have a role at the agency as production manager and writer. Super warm welcome Johanna!

Öjert & Co becomes part of You Are Here

After a long time of looking at each other from a distance and for a short time also working together, it is now clear that Öjert & Co will become part of You Are Here. We know that Susanne Öjert will contribute to our continued development and hope and believe that all customers of Öjert & Co will benefit from our joint expertise!

Read the article

More Memories!

The latest issue of the Alzheimer’s Foundation’s important magazine Memories has just arrived at all monthly donors. Learn more about exciting fundraising examples, latest research news and meet Nina Gunke.

Alzheimer's Foundation

Callanderska Gårdens Schweizeri

What summer news! Our client Svenska Kulturpärlor’s new investment in a brand new summer café with full rights is now live after months of production. Don’t miss this new tourist magnet in Mariefred!

Callanderska.se

We develop Nyköping

The project “We develop Nyköping” shows and explains how Nyköping as a municipality is growing sustainably and long-term. In a special edition of Nyköpings Tidning, we meet the municipality’s urban planning manager, cultural environment strategist and investors who are planning for more residential areas. In an educational and accessible way, everything from terms and time horizons is also explained so that everyone who lives and works in the municipality understands why the city is constantly changing.

Read the newspaper!

Over a quarter million views

Together with Scania Sweden, we have created the Youtube success Up to Proof. A program series that has reached over a quarter of a million views and continues to grow. Join us as Joar Turesson puts Scania’s latest models to the test to find the unique product advantages!

Watch the latest episode

Close to each other!

For Oxelösund municipality, we have produced a film that further highlights and spreads the employer brand we have been involved in developing since 2019.

Watch the movie

Forty-four thousand

We are all powerless in the face of Putin’s war of aggression against Ukraine. To help, albeit a little, You Are Here is donating SEK 4,000 to UNHCR for every employee working at the agency. Until March 31, the Akelius foundation generously doubles all donations. You can help too. Every contribution makes a difference for children and families who are in a life-threatening situation.

Check out the plug!

On behalf of Oxelösund municipality, we have created nine films that give parents and children an insight into the municipality’s preschools and schools. An open house – on Youtube.

Take a look inside Frösängsförskola, Oxelöskolan, Oxelö förskola, Blåklockans förskola, Peterslunds förskola, Dalgångens förskola, Ramdalens förskola, Ramdalsskolan and Stenvik preschool.

Nyköping Strand Education Center

During the fall, we took a deep dive into the Swedish upper secondary school market and assisted with strategies to be able to launch the three-year education Experiences, Events & Sales. As part of the work, a completely new profile for the school was also created.

The new NSU has a bold font and strong typographic expression combined with a soft color palette. The new brand identity is inviting, credible and flexible. A big step forward!

“Walk with me!”

Strängnäs municipality introduces itself to its new employees with the help of a new onboarding film. The production is also available in an alternative version to attract more applicants to a municipality that has long worked with a solid set of values.

Working in Strängnäs

Nominees for the Publishing Prize!

Alzheimerfonden’s magazine Memories is nominated in the category Member magazines Individual and at the agency we are of course super proud!

Memories is a production we helped create from scratch that disseminates information about research related to the common disease dementia.

To be able to contribute a little, a little to the fact that such a big issue is being solved feels very nice. To be able to work with those who really make a difference; the Alzheimer’s Foundation, the research community, relatives and sufferers is nothing short of a privilege.

Read Memories

Constantly updated!

Krogdirekt is one of our end-to-end customers that we back by continuously creating engaging content.

Through reports and posts in member magazines, newsletters, social channels and on the web, Krogdirekt reaches out to existing and new customers. Supported by clear reports and with a focus on continuous improvement, communication is developed over time.

Job fair at the castle

Finding the right employees is always a challenge. In the aftermath of the pandemic, this is particularly evident in the hospitality sector.

Södertuna Castle therefore created a new initiative and invited people to its very own job fair at the castle. Through simple social media videos, we attracted job seekers to a fantastic workplace.

Search for jobs

A holistic approach for West Code Group

We are proud to present West Code Group’s new web presence, which we worked on with them during the spring and summer. Here, each business area is given space and visitors get an understanding of the value that the whole creates.

westcode.se

Welcome Jennie!

Jennie is an experienced writer with a background as a journalist, editor and copywriter in employer branding. She is used to presenting complex topics in a readable and engaging way.

In recent years, she has worked in Stockholm as a special reporter at Personal & Ledarskap, copywriter at Coreworkers and as editor-in-chief of VD-tidningen. Of course, we are super proud to have Jennie in our team!

Say hello!

In constant evolution

How do you present the history, soul, broad competence and forward-looking attitude of an organization in 46 seconds? Together with Stua, we did this:

The movie about Stua

Theme: Research

The Alzheimer’s Foundation’s magazine Memories is arriving in the mailboxes of everyone from monthly donors to politicians. At the agency, we promise hopeful reading for lazy hammock days.

Become a monthly donor!

The tip machine has landed!

If you are passing by Nyköping, you might run into Nyköpingsguiden’s own tip machine this summer.

The Nyköping Guide

Win every time!

Visit Lund contacted us with the mission to get Lund residents to find experiences outside their comfort zone. And who doesn’t want to be richer in experience? Now that the Lund Wheel is in place, we promise that it will be a win every time!

lundahjulet.se

Elevator pitch for a city

How do you sell your hometown to someone who has never been there? In a film for Nyköping Municipality, we show how challenging it is to find the right elevator pitch when you need it most.

Watch the movie

More important summer jobs

McDonald’s is currently communicating that it has been helping young people into the labor market since 1972. Honorable! But… wait a minute… so has Gripsholm Inn – but since 1609. That’s why we developed this flash campaign to encourage more people to apply for jobs in Swedish Cultural Heritage.

Search for jobs

You make Nyköping the best in the world!

Through training, we helped Nyköping’s 56,591 ambassadors learn even more about their hometown and spread their love of the place. The communication is visible in various film series, outdoor billboards, advertisements, quizzes and social media.

nykopingsguiden.se