{"id":84317,"date":"2022-06-17T11:02:57","date_gmt":"2022-06-17T09:02:57","guid":{"rendered":"https:\/\/youarehere.se\/case\/castle-safari\/"},"modified":"2025-03-28T10:02:01","modified_gmt":"2025-03-28T09:02:01","slug":"castle-safari","status":"publish","type":"page","link":"https:\/\/youarehere.se\/en\/case\/castle-safari\/","title":{"rendered":"Castle safari"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;50&#8243; back_color=&#8221;color-xsdn&#8221; back_image=&#8221;84743&#8243; back_repeat=&#8221;no-repeat&#8221; back_position=&#8221;center center&#8221; overlay_color=&#8221;color-201686&#8243; overlay_alpha=&#8221;66&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; mobile_visibility=&#8221;yes&#8221; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;154444&#8243; back_size=&#8221;cover&#8221; back_color_type=&#8221;uncode-palette&#8221; 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The long-term goal was to get more people to discover the region&#8217;s castles and thereby become good ambassadors for S\u00f6rmland &#8211; Sweden&#8217;s Castle Destination.<\/p>\n<p>A digital test matches the user&#8217;s personality and interests with the castle that suits them best. In other words, step by step, the user lands on the experience that they will appreciate the most. From here, you can easily share your favorite castle on social media.<\/p>\n<p>The test on <a href=\"https:\/\/slottssafari.se\" target=\"_blank\" rel=\"noopener\">slottssafari.se<\/a> has been disseminated digitally via social media competitions, email marketing, tourist brochures, editorial content, tourist maps and DR mailings.<\/p>\n<p>After a successful launch of Slottssafari in 2020, the project has now entered a new phase where the function and concept of Slottssafari is well established in S\u00f6rmland. To date, over 12 000 tests have been carried out. 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