{"id":84211,"date":"2023-12-09T10:42:02","date_gmt":"2023-12-09T09:42:02","guid":{"rendered":"https:\/\/youarehere.se\/the-big-mission\/"},"modified":"2025-03-28T10:18:48","modified_gmt":"2025-03-28T09:18:48","slug":"the-big-mission","status":"publish","type":"page","link":"https:\/\/youarehere.se\/en\/case\/the-big-mission\/","title":{"rendered":"The Big Mission"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;50&#8243; back_color=&#8221;color-jevc&#8221; back_image=&#8221;84703&#8243; back_repeat=&#8221;no-repeat&#8221; back_position=&#8221;center center&#8221; overlay_color=&#8221;color-201686&#8243; overlay_alpha=&#8221;66&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; mobile_visibility=&#8221;yes&#8221; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;159807&#8243; back_size=&#8221;cover&#8221; back_color_type=&#8221;uncode-palette&#8221; overlay_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;154932&#8243;][vc_empty_space empty_h=&#8221;5&#8243;][vc_empty_space empty_h=&#8221;5&#8243;][vc_custom_heading heading_semantic=&#8221;h1&#8243; text_size=&#8221;&#8221; uncode_shortcode_id=&#8221;121271&#8243; el_class=&#8221;case-header&#8221;]The Big Mission[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;50&#8243; back_color=&#8221;color-jevc&#8221; back_image=&#8221;84701&#8243; back_repeat=&#8221;no-repeat&#8221; back_position=&#8221;center bottom&#8221; overlay_color=&#8221;color-201686&#8243; overlay_alpha=&#8221;66&#8243; gutter_size=&#8221;3&#8243; 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uncode_shortcode_id=&#8221;203482&#8243;]Today, there is a major shortage of service technicians in the transportation industry. How to change the misleading image of a hard job in a dirty service workshop, raise the status of the profession and attract more young people to train as service technicians?<\/p>\n<p>Scania Sweden&#8217;s dealers around the country needed to create a nationwide recruitment campaign with the aim of attracting more young people to apply for vehicle training and to get more service technicians to the workshops around the country.<\/p>\n<p>Through gamification, a nationwide tour and a campaign focusing on the underlying skills required in the profession, we managed to start a journey of change and an updated image of an important profession at the forefront of technology.<\/p>\n<p>Using a specially built truck trailer, the campaign visited around 30 towns and cities, at various events, festivals, secondary school fairs and schools. Inside the trailer, participants were faced with a series of puzzles and problem-solving exercises to &#8220;crack&#8221;, while also connecting with Scania employees and being able to apply for jobs directly on site or online.<\/p>\n<p>Over 200,000 visits to the campaign site, more than 50,000 participants in the online game and more than 1,200 job applications speak for themselves: the image of the profession is changing!<\/p>\n<p>The campaign was rewarded in the Magnet Awards with a silver in the Professionals category and a bronze in the competition&#8217;s most prestigious Grand Prix category.[\/vc_column_text][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;159737&#8243; el_class=&#8221;case-border-radius&#8221;][vc_column column_width_percent=&#8221;100&#8243; 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