The Missing Emoji

To strengthen the tourism and hospitality industry in Sweden, we have come up with the campaign “The Missing Emoji” which purpose is to spread a positive light of Sweden in digital channels. Our mission is to prompt Unicode, the organisation in charge of the standardisation of the digital alphabet, to add a maypole to the collection of standard emojis. A way to describe what Sweden has to offer is to highlight a symbol for Swedish tourism, just as America’s Statue of Liberty.

To express the absence of the maypole emoji, and to stress Unicode, we have created the domain themissingemoji.com where information about Unicode and the project is collected. At the website there also a possibility to contribute to the project through a petition.

Read about the project at Besöksliv

The Missing Emoji
The Missing Emoji
The Missing Emoji
The Missing Emoji
The Missing Emoji